biennial.
SPRING 2025 | ROLES: MOTION DESIGN, BRANDING, SOCIAL MEDIA, TYPOGRAPHIC DESIGN
Album promotion for the band Violet.
THE CONCEPT
I was tasked with the creation of the full visual identity and promotional materials for “biennial.”, a single from with love., the latest album by the band Violet. I created the album cover for the EP, and two singles for Violet.’s upcoming EP. I was also responsible for the creation of a lyric video, social media, typeface, and a Spotify canvas. By integrating various design elements,I sought to create a unified aesthetic that reflects the band's artistic vision. The campaign's components were designed to engage audiences, enhance the band's brand, and provide a memorable visual experience that complements the auditory one.
The design direction drew inspiration from the raw, emotionally charged vocals and the gritty texture of the instrumental. The goal was to reflect the song’s energy and vulnerability through visuals that felt both intimate and intense.
THE PROCESS
The project began with a conversation with Violet to understand their vision for the single and how it fit into the broader tone of the album. After listening closely to biennial. and the rest of with love., I assembled a mood board exploring various stylistic directions. Once the band chose a visual path, I brought the concept to life.
ALBUM COVER
After speaking with the band, it was clear they wanted something raw and gritty to reflect the emotional tone of the song. I started with a black-and-white photo that captured the rough texture and mood we were going for, and then recolored it with subtle earth tones to bring in a sense of warmth and grounding. The band wanted the title to feel personal and handwritten, so we chose a natural cursive typeface that complemented the mood of the track. I also created a separate custom typeface for use across other promotional materials, tying the full campaign together with a unified visual voice.
We created an album cover for the EP as well for the two singles.
LYRIC VIDEO
After a discussion with Violet., we decided for the lyric video to match the album cover. I wanted the handwriting that we see on the album cover to come across the screen as handwritten, to match the raw emotion of the song.
SPOTIFY CANVAS
The Spotify Canvas can be used for a Spotify video or any other vertical promotional video. It is a vertical version of the chorus of their lyric video.
TYPEFACE
For the typeface, Violet. wanted a natural handwriting that they could use for future use. I based this typeface off of my own handwriting, and tweaked it to make it fit the what band wanted and also to have it more legible.
SOCIAL MEDIA
Violet. asked me for three instagram posts that would be pinned at the top of their account. It will be the first thing their followers see when they go on the account.
